{"title":"ILIA","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNo one would guess, at first glance, that this is an organic makeup brand. That's our prejudice. The pigments are potent, the colors stylish, and the packaging is sensual and made from 85% recycled aluminum; its ingredients are nourishing and effective. \u003cstrong\u003eIlia\u003c\/strong\u003e It has nothing to do with the rest of the organic brands and has become a \u003cstrong\u003eindie makeup classic\u003c\/strong\u003eThat's why it's so desired and desirable. And that's why he must be here.  \u003c\/p\u003e  \u003cp\u003eThis brand started the other way around from most: with packaging. Its founder, the Canadian \u003cstrong\u003eSasha Plavsic\u003c\/strong\u003e He was clear: he knew what his brand's aesthetic would be like. He had a wealth of experience in branding and marketing in New York and Los Angeles, working for brands like Cartier and Oliver Peoples, for a reason. Once he had that, the next step was the content, which he always knew would be as organic as possible. Once he had the substance and form, he gave it a name:\u003cstrong\u003e her name would be Ilia, \u003c\/strong\u003eNamed after her grandmother, a woman from the former Yugoslavia who always inspired her granddaughter. We love this story. \u003c\/p\u003e","products":[{"product_id":"balmy-tint-hydrating-lip-balm","title":"Balmy Tint Hydrating Lip Balm","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eTelva wrote: “This is our favorite sold-out, waitlisted lipstick to wear any day, any time.” \u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eThis lipstick is so named because it needs explaining: it's a product that gives color while caring for the lips. That's why we say it's unconventional. And if we add that it's made with a \u003cstrong\u003e85% organic ingredients\u003c\/strong\u003e, we are finally convinced that we are facing something very interesting. \u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eColors? Wanderlust\u003c\/strong\u003e It is cherry with some burgundy touches. \u003cmeta charset=\"utf-8\"\u003eThe tone\u003cstrong\u003e Heartbeats\u003c\/strong\u003e\u003cspan\u003e It's Ilia Beauty's best-selling lipstick. The color is a muted red with brown undertones. \u003c\/span\u003e\u003cspan\u003eThe tone\u003cstrong\u003e  \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e  \u003cstrong data-mce-fragment=\"1\"\u003eHold me \u003c\/strong\u003eIt's a very special nude because it enhances the lip color. The effect is natural yet polished, and yes, we're going to write the aforementioned word: sexy.  \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eThe Balmy Tint Hydrating Lip Balm by \u003ca href=\"http:\/\/laconicum.mom\/collections\/ilia\"\u003eIlia\u003c\/a\u003e They are the most emblematic products of the brand, which was a pioneer in organic and desirable makeup. \u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Wanderlust","offer_id":41480490156222,"sku":"818107027901","price":34.95,"currency_code":"EUR","in_stock":false},{"title":"Heartbeats","offer_id":41480490188990,"sku":"818107027956","price":34.95,"currency_code":"EUR","in_stock":false},{"title":"Hold me","offer_id":41480490221758,"sku":"818107027949","price":34.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/balmy-tint-hydrating-lip-balm-7796962.png?v=1755163729"},{"product_id":"multi-stick","title":"Multi -STICK","description":"\u003cp\u003eThis is a tremendously practical and tremendously attractive product. The \u003cstrong\u003eIlia Multi-Sticks \u003c\/strong\u003eThey combine the healing properties of vitamin E with the nourishing properties of shea butter. It blends beautifully with the skin and is succulent. \u003c\/p\u003e  \u003cp\u003eYou can choose four colors: \u003cstrong\u003eAt Last\u003c\/strong\u003e, a powdery pink, \u003cstrong\u003eDreamer\u003c\/strong\u003e, a warm, terracotta nude, \u003cstrong\u003eDear Ruby\u003c\/strong\u003e, an orange-red, \u003cstrong\u003eIn The Mood\u003c\/strong\u003e, a peachy shade with golden touches.\u003c\/p\u003e  \u003cp\u003eThis product has a couple of interesting prizes: \u003cbr\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cmeta charset=\"utf-8\"\u003e  \u003cspan\u003eBest Clean Blush, Allure's Readers' Choice Awards (2024)\u003c\/span\u003e  \u003c\/li\u003e  \u003cli\u003e\u003cspan\u003eBest Blushes, Cosmopolitan Summer Beauty Award (2023)\u003c\/span\u003e\u003c\/li\u003e  \u003cli\u003e  \u003cspan\u003eBest Blush, Allure's Readers' Choice Awards (2021)\u003c\/span\u003e\u003cbr\u003e  \u003c\/li\u003e  \u003c\/ul\u003e","brand":"Ilia","offers":[{"title":"Dear Ruby","offer_id":42227900383422,"sku":"818107029530","price":43.95,"currency_code":"EUR","in_stock":false},{"title":"At last","offer_id":41279229067454,"sku":"818107022463","price":43.95,"currency_code":"EUR","in_stock":false},{"title":"Dreamer","offer_id":41309757997246,"sku":"818107022494","price":43.95,"currency_code":"EUR","in_stock":false},{"title":"In the mood","offer_id":49624601624924,"sku":"818107029523","price":43.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/products\/multi-stick-3915478.jpg?v=1755163722"},{"product_id":"limitless-lash-mascara","title":"Limitless Lash mask After Midnight","description":"\u003cp\u003e\u003cstrong\u003e\u0026quot;The brush, the key is the brush, he wrote in \u003ca href=\"https:\/\/www.glamour.es\/articulos\/mascara-pestanas-ilia\"\u003eThis article\u003c\/a\u003e the magazine \u003cem\u003eGLAMOR. \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eOne hundred brushes were tested by people from \u003cstrong\u003eIlia Beauty\u003c\/strong\u003e before reaching the brush of this mascara, which is, by the way, the brand's best-selling product. \u003cspan\u003eThe \u003cstrong\u003eLimitless Lash Mascara\u003c\/strong\u003e It's a strong, effective, and showy natural mask. It's not at all complex. \u003c\/span\u003e\u003cspan\u003eThe famous brush, the one he worked so hard to find, is the key to his success. It's double-sided: the shorter side creates density, and the longer side removes excess and lengthens. \u003cmeta charset=\"utf-8\"\u003eIt is soft black color.\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003eThe mascara contains 25% organic ingredients in a formula that contains 99% natural ingredients. The formula is made with organic beeswax and carnauba wax to condition each lash without weighing it down, while keeping them lifted all day. It also contains organic shea butter and fortifying arginine (keratin) to help enhance and improve the condition of your lashes.  \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis mascara does it all: lifts, lengthens, curls, and adds just the right amount of volume.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Limitless Lash Mascara Mini","offer_id":41050673512638,"sku":"818107021313","price":19.95,"currency_code":"EUR","in_stock":false},{"title":"Limitless lash mask","offer_id":41050673479870,"sku":"818107022678","price":35.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/products\/limitless-lash-mascara-after-midnight-3412564.jpg?v=1755163553"},{"product_id":"the-necessary-eyeshadow-palette-1","title":"The needy eyeshadow palette","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e It's not just about putting on makeup, but also about taking care of our skin and that \u003cstrong\u003eIlia Beauty\u003c\/strong\u003e, a pioneer in organic makeup, is clear about it. It consists of six talc-free colors with a soft, powdery texture. It's highly pigmented and buildable. Each palette comes in an assortment of matte, satin, and metallic finishes so you can play with textures and looks. \u003c\/span\u003e\u003cspan\u003eThat, in itself, would be good enough. If we add to that the fact that the formula contains jojoba oil and vitamin E, then we're even more interested.\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eThe colors of the \u003cstrong\u003eCool Nude\u003c\/strong\u003e are:\u003c\/span\u003e\u003c\/p\u003e  \u003col\u003e  \u003cli\u003eUndo: Nude Blush Matte\u003c\/li\u003e  \u003cli\u003eInfinity: Taupe Bronze\u003c\/li\u003e  \u003cli\u003eTeardrop: Soft Gray Lavender Matte\u003c\/li\u003e  \u003cli\u003eJust: Slate Brown Matte\u003c\/li\u003e  \u003cli\u003eOvercome: Deep Burgundy Matt\u003c\/li\u003e  \u003cli\u003eUnravel: Dark Violet with Tonal Shift\u003c\/li\u003e  \u003c\/ol\u003e  \u003cp\u003e\u003cspan\u003eThe colors of the \u003cstrong\u003eWarm Nude\u003c\/strong\u003e are:\u003c\/span\u003e\u003c\/p\u003e  \u003col\u003e  \u003cli\u003e\u003cspan\u003eGrace: Soft Gold Pearl\u003c\/span\u003e\u003c\/li\u003e  \u003cli\u003eCocoon: Warm Nude Matte\u003c\/li\u003e  \u003cli\u003e1979: Terracotta Matte\u003c\/li\u003e  \u003cli\u003eUnite: Copper Pearl\u003c\/li\u003e  \u003cli\u003eHunter: Deep Brick Red Matte\u003c\/li\u003e  \u003cli\u003eLineup: Rich Warm Brown Matte\u003c\/li\u003e  \u003c\/ol\u003e","brand":"Ilia","offers":[{"title":"Cool nude","offer_id":41480515879102,"sku":"818107023118","price":48.95,"currency_code":"EUR","in_stock":false},{"title":"Warm nude","offer_id":41480515911870,"sku":"818107023125","price":48.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/the-necessary-eyeshadow-palette-6609771.png?v=1765887793"},{"product_id":"super-serum-skin-tint-spf30","title":"Super Serum Skin Tint SPF30","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIt's the kind of cosmetic we use 24\/7 without question. It's a serum, sorry, super serum, with light coverage and a touch of color and SPF 30 mineral sun protection. \u003cstrong\u003eSuper Serum Skin Tint\u003c\/strong\u003e ILIA's evens skin tone, smooths fine lines, and blemishes. Once absorbed, it achieves a natural, dewy finish. It also hydrates, plumps, and increases the effectiveness of antioxidants by 200%. It contains a blend of hyaluronic acid, plant-based squalene, and niacinamide. In short, it does many things, and does them all well. \u003c\/p\u003e  \u003cp\u003eYou can find this serum in four shades: \u003cstrong data-mce-fragment=\"1\"\u003eOra ST6 \u003c\/strong\u003e(a \u003cspan data-mce-fragment=\"1\"\u003ebeige with warm undertones, for white skin that tans easily in summer). \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eShela ST8\u003c\/strong\u003e (a warm beige with neutral\/warm undertones, perfect for all medium skin tones that are afraid of it being dark in winter or light in summer).  \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e​\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePaloma ST9 \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e(a darker beige, with neutral undertones). \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMatira ST11\u003c\/strong\u003e (a dark beige with cool undertones, perfect for darker skin tones). This product has received more awards from Meryl Streep.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Pray St6","offer_id":31973003493450,"sku":"818107026232","price":50.95,"currency_code":"EUR","in_stock":false},{"title":"Shela St8","offer_id":42507644698814,"sku":"818107026256","price":50.95,"currency_code":"EUR","in_stock":false},{"title":"Paloma St9","offer_id":32469746647114,"sku":"818107026263","price":50.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/products\/super-serum-skin-tint-spf30-2182343.jpg?v=1755163556"},{"product_id":"true-skin-serum-concealer","title":"True Skin Serum Concealer","description":"\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003eOne of the meanings of the English verb \u003cem\u003eto conceal \u003c\/em\u003eIt's \u0026quot;keep a secret.\u0026quot; It's nice to think that this product keeps dark circles, spots, and small imperfections a secret. It's as if it's lovingly guarding them. He \u003cstrong\u003eTrue Skin Serum Concealer\u003c\/strong\u003e It is a brand corrector \u003cstrong\u003eILIA\u003c\/strong\u003e, who pioneered the transformation of organic makeup into something sensual and attractive. The color \u003cstrong\u003eYucca SC2,\u003c\/strong\u003e It is a warm, neutral tone that suits all skin types. The color \u003cstrong\u003eNutmeg SC4 \u003c\/strong\u003eIt is a medium-dark shade with neutral undertones. The color\u003cstrong\u003e Cassia SC8 \u003c\/strong\u003eIt is a dark shade with golden and red undertones.\u003c\/p\u003e  \u003cp\u003eThis concealer isn't just a makeup product. It's something more. Its formula contains stabilized vitamin C and Albizia julibrissin bark extract, or silk tree. It protects the skin from free radicals and environmental damage while nourishes the skin's surface. The magazine \u003cem\u003eGlamour UK\u003c\/em\u003e gave the award to \u003cstrong\u003eBest Clean Concealer\u003c\/strong\u003e. It's a good example of \u0026quot;clean\u0026quot; makeup.\u003c\/p\u003e","brand":"Ilia","offers":[{"title":"YUCCA SC2","offer_id":32006861553738,"sku":"818107022937","price":35.95,"currency_code":"EUR","in_stock":false},{"title":"NUTMEG SC4","offer_id":32238669004874,"sku":"818107021855","price":35.95,"currency_code":"EUR","in_stock":true},{"title":"Cassia SC8","offer_id":32238672412746,"sku":"818107023002","price":35.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/products\/true-skin-serum-concealer-6974315.jpg?v=1755163554"},{"product_id":"lip-wrap-hydrating-mask-mascarilla-para-labios","title":"Lip Wrap HydRating Mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eLip Wrap Hydrating Mask\u003c\/strong\u003e Nourishes, softens, and plumps lips with the help of soothing ingredients. These include salicornia, which restores moisture to the skin; hyaluronic acid, which contributes to this plumpness; and mango butter, which provides suppleness and softness. It also contains papaya enzymes, which have a gentle exfoliating effect. It leaves lips feeling like new. \u003c\/p\u003e  \u003cp\u003eThis mask stands out from others on the market by containing organic ingredients. And being made of \u003cstrong\u003eILIA Beauty,\u003c\/strong\u003e something that already makes a difference.  Long live the 21st century, despite everything. \u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Default Title","offer_id":37931359764670,"sku":"818107026812","price":32.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/products\/lip-wrap-hydrating-mask-1347131.jpg?v=1755163544"},{"product_id":"lip-wrap-reviving-balm","title":"Lip Wrap reviving Balm","description":"\u003cp data-mce-fragment=\"1\"\u003eThe name of this cosmetic is apt: it is a lip balm that revives your lips. It's a cosmetic that provides immediate hydration thanks to its hyaluronic acid content and maintains the moisture barrier thanks to salicornia, a succulent plant. Every time you apply it, you create a lasting moisture barrier. The scent is soft, with subtle hints of lavender and chamomile. \u003c\/p\u003e  \u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eYou will finish \u003cstrong\u003eLip Reviving Wrap Balm\u003c\/strong\u003e down to the last drop and that's the best thing you can say about a cosmetic. \u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Default Title","offer_id":41474304573630,"sku":"818107028069","price":29.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/products\/lip-wrap-reviving-balm-1450790.jpg?v=1755163242"},{"product_id":"skin-rewind-complexion-stick","title":"Skin Rewind Complexion Stick","description":"\u003cp\u003eWe're demanding judges, and we demand a lot from makeup: that it covers, but not too much, that it leaves the skin supple, that it doesn't weigh us down, that it's comfortable, that it cares for the skin, that it lasts, and that we can take it on trips. And, if possible, that it has something extra that makes it interesting. We want it all. The way we are... Luckily, there are brands like \u003cstrong\u003eILIA\u003c\/strong\u003e who give their all. \u003cstrong\u003eSkin Rewind Complexion Stick\u003c\/strong\u003e that's how it is.\u003c\/p\u003e  \u003cp\u003eWe tried it and were interested in its light texture, difficult to find in a \u003cem\u003estick,\u003c\/em\u003e and can be modulated to gradually cover the skin. You can use it as a concealer, spot-on concealer, or as full coverage. Which shade should you choose? The differences are subtle:  \u003cstrong\u003eTupelo\u003c\/strong\u003e It is light with neutral tones, \u003cstrong\u003eLarch\u003c\/strong\u003e has a medium tone and \u003cstrong\u003eAlder\u003c\/strong\u003e a medium tan tone. Its finish is, in all cases, very natural and matte. Like everything in\u003cstrong\u003e ILIA, \u003c\/strong\u003eIt looks like makeup and acts as a treatment. We, the discerning judges that we are, give this cosmetic a good rating. \u003c\/p\u003e","brand":"Ilia","offers":[{"title":"TUPELO 9N","offer_id":49342796562780,"sku":"840306401053","price":56.95,"currency_code":"EUR","in_stock":false},{"title":"LARCH 15C","offer_id":49342805868892,"sku":"840306401114","price":56.95,"currency_code":"EUR","in_stock":true},{"title":"Alder 23C","offer_id":49342802690396,"sku":"840306401190","price":56.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/skin-rewind-complexion-stick-9459122.png?v=1755163087"},{"product_id":"lip-sketch-hydrating-crayon","title":"Lip Sketch Hydrating Crayon","description":"\u003cp\u003eIlia has spoiled us. Or rather, spoiled us. We expect all the products from this American brand, a pioneer in organic makeup, to be amazing. This lipstick is. It not only gives color to your lips, but also hydrates and repairs them: the hyaluronic acid and rosehip oil it contains do just that. \u003c\/p\u003e  \u003cp\u003eLip Sketch Hydrating Crayon is the best of both worlds: pencil and lipstick. It concentrates comfort and creaminess with precision. Plus, the brand has created a formula that lasts for hours. Choose from these three colors: Banquette (Beige Pink), Gala (Brick Rose), or Case Study (Classic Red). Or don't choose, just keep all three. \u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Banquette","offer_id":53687085629788,"sku":"840306401404","price":32.95,"currency_code":"EUR","in_stock":false},{"title":"Case Study","offer_id":53687085662556,"sku":"840306401480","price":32.95,"currency_code":"EUR","in_stock":false},{"title":"Gala","offer_id":53687085695324,"sku":"840306401406","price":32.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/lip-sketch-hydrating-crayon-8578858.jpg?v=1755163091"},{"product_id":"fullest-volumizing-mascara","title":"Fullest Volumizing Mask","description":"\u003cp\u003eThis mascara is easy to use, has a clean formula, leaves the eyes open, adds volume and is easy to remove. This mascara is \u003cstrong\u003eILIA\u003c\/strong\u003e, a pioneering brand in \u003cstrong\u003erespectful makeup\u003c\/strong\u003eThis mask is perhaps the one you've been looking for for years. \u003c\/p\u003e  \u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe tell you something more about the\u003cstrong\u003e Fullest Volumizing Mascara. \u003c\/strong\u003eIs \u003cstrong\u003esuitable for sensitive eyes\u003c\/strong\u003e, this is important. It is also important that \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ethickens and defines lashes from root to tip\u003c\/strong\u003e And, since you can modulate it, you can achieve a subtle or more dramatic finish. Plus, it nourishes with every application. And how do you remove it? With your usual cleanser, pain-free, no scrubbing required. Plus, the new, lighter, mono-reduced material packaging reduces carbon emissions by 39% and waste by 22%.* Everything matters. \u003c\/p\u003e","brand":"Ilia","offers":[{"title":"Default Title","offer_id":49342863311196,"sku":"818107028113","price":35.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/fullest-volumizing-mascara-1353748.png?v=1755163071"},{"product_id":"sunshift-cream-bronze","title":"Sunshift Cream Bronze","description":"\u003cp\u003eA lightly and stylishly tanned look all year round. A summer vacation glow. That's the goal of this bronzer from ILIA, a pioneer in skin-friendly makeup. \u003cstrong\u003eThe finish is natural, like that of the sun.\u003c\/strong\u003e We are always afraid of looking artificial and \u003cmeta charset=\"utf-8\"\u003eILIA knows it. \u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWe like \u003cstrong\u003eIts creamy texture leaves a powdery finish; it combines the best of both worlds: the softness of a cream and the staying power of a powder.\u003c\/strong\u003eLet's get this straight: these last for many, many hours, and that's important. And there's more, because the antioxidants they contain help protect your skin from pollution. 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