{"title":"Hyeja","description":"\u003cp\u003eWe confess: we don't know how to pronounce the name of this Korean brand: \u003cstrong\u003eHyeja.\u003c\/strong\u003e We said something like \u0026quot;ieja\u0026quot;. However, we did know that it had to be part of Laconicum. And we had our reasons. It belongs to that lineage of brands of \u003cem\u003eskincare\u003c\/em\u003e from South Korea that do not propose hundred-step routines, but something more realistic: \u003cstrong\u003efew and very good products\u003c\/strong\u003eWe enjoy animal masks and quirky designs, but in our daily lives, we only (only?) need products that are pleasant to use and provide benefits to the skin.\u003c\/p\u003e  \u003cp\u003eAnd that means, precisely,\u003cstrong\u003e Hyeja\u003c\/strong\u003e. The term, used by young Koreans, defines products or services that are excessively beneficial or exceeding expectations, especially in terms of monetary value. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHyeja \u003c\/strong\u003eIt combines Eastern philosophies and scientific knowledge (it's formulated by dermatologists). Its facial products are vegan and meticulously formulated for use with sensitive skin. \u003cstrong\u003eHyeja \u003c\/strong\u003eexceeds expectations. We love that.\u003c\/p\u003e","products":[{"product_id":"vegan-yuja-vitamin-c-brightening-serum","title":"Vegan Yuja Vitamin C Brighting Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u0026quot;What a great serum,\u0026quot; we said when we saw it. And \u0026quot;what a great serum,\u0026quot; we said when we tried it. \u003cstrong\u003eHyeja\u003c\/strong\u003e She champions cosmetic minimalism: she uses little and quality. This way, she stands out from endless Korean routines. \u003c\/span\u003e\u003cspan\u003eThis is a facial serum for dull or blemish-prone skin. It contains a fruit called yuja or yuzu, which has three times more \u003cstrong\u003evitamin C \u003c\/strong\u003ethan lemon. In addition, the Korean Institute of Dermatological Sciences has confirmed that it is \u003cstrong\u003esuitable for sensitive skin\u003c\/strong\u003eThis is important. It also contains ginseng extract, which stimulates collagen production; niacinamide, which soothes, regulates, and improves hyperpigmentation; and adenosine, which soothes and softens. \u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eWe like its size, which encourages us to apply it easily and share it (we don't always want to). Also its texture: it's a light gel that turns into water. It absorbs quickly and you'll feel light and fresh. In the slang of young Koreans, the concept \u003cstrong\u003eHyeja \u003c\/strong\u003eIt defines something that gives you more than its price suggests. Something that exceeds expectations. All products from this South Korean brand do just that.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hyeja","offers":[{"title":"Default Title","offer_id":49353928442204,"sku":"8809990354818","price":44.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/vegan-yuja-vitamin-c-brightening-serum-2285166.png?v=1755163071"},{"product_id":"vegan-niacinamide-heartleaf-calming-serum","title":"Vegan Niacinamide Heartleaf Calming Serum","description":"\u003cp\u003eHave you heard of the \u003cspan\u003e\u003cem\u003ehouttuynia cordata\u003c\/em\u003e? We, until recently, neither. We have learned that it is a \u003c\/span\u003e\u003cspan\u003emedicinal plant used for calm and soothe irritations. If we add to it the \u003cstrong\u003eniacinamide\u003c\/strong\u003e, we have this \u003cstrong\u003eKorean facial serum\u003c\/strong\u003eIts vegan formula (created by Korean dermatologists) is rounded out with ceramides, hyaluronic acid, and other herbal extracts. And what does this whole combination do?  \u003cstrong\u003eMore hydrated skin, relief from irritation and swelling, less tightness, more calm, reduces blemishes and strengthens the barrier function.\u003c\/strong\u003e, you don't notice it, but it's there and it protects you from external agents. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVegan Niacinamide Heartleaf Calming Serum\u003c\/strong\u003e It's great for all skin types, including sensitive skin, thanks to that medicinal plant whose name is hard to remember. Sensations? It's \u003cstrong\u003elight\u003c\/strong\u003e, not at all sticky and has that ethereal air of Asian cosmetics. \u003cstrong\u003eWe are impressed by the size\u003c\/strong\u003eWhat a joy to have so much serum at home. Hyeja is a Korean term that refers to something that, for its price, gives more than it seems, something that exceeds expectations. This serum is very hyeja. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hyeja","offers":[{"title":"Default Title","offer_id":49353931325788,"sku":"8809990354801","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/vegan-niacinamide-heartleaf-calming-serum-1048447.png?v=1755163068"},{"product_id":"vegan-rice-probiotics-gentle-ferment-cream","title":"Vegan Rice Probiotics Gentle Ferment Cream","description":"\u003cp\u003e\u003cstrong\u003eHyeja,\u003c\/strong\u003e In the slang of young Koreans, it refers to something that gives you more than its price suggests. Something that exceeds expectations. All of this South Korean brand's products are like this, due to their formulation and the results they deliver. \u003cstrong\u003eHyeja\u003c\/strong\u003e defends cosmetic minimalism: use little and good. \u003c\/p\u003e  \u003cp\u003eThis cream is good. It's the moisturizer we want to use every day. Even sensitive and breakout-prone skin can use it. We like that it's delicious and packed with interesting ingredients. Like all of \u003cstrong\u003eHyeja,\u003c\/strong\u003e\u003cstrong\u003e Vegan Rice Probiotics Gentle Ferment Cream\u003c\/strong\u003e It is formulated by dermatologists. It contains vegan squalane, which has a powerful soothing effect, so it's great to use after AHAs. A nutritious combination of probiotics from rice, soy, sake, and ginseng. All very Asian. You'll see that \u003cstrong\u003eYour skin is nourished without weighing it down and with a smooth, satiny finish.\u003c\/strong\u003eThey call him \u003cem\u003eglass skin\u003c\/em\u003eWe prefer to say \u003cem\u003ebeautiful skin\u003c\/em\u003e.\u003c\/p\u003e","brand":"Hyeja","offers":[{"title":"Default Title","offer_id":49353934668124,"sku":"8809990354825","price":40.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/vegan-rice-probiotics-gentle-ferment-cream-3912730.png?v=1755163008"},{"product_id":"vegan-matcha-gentle-face-mud-cream-mask","title":"Vegan Matcha Gentle Face MUD Cream Mask","description":"\u003cp\u003eSometimes, often, we just want to apply a mask. We want to perform that small act, enjoy the small pleasure that forces us to stop, look in the mirror, and look at ourselves with love. If, on top of that, when we remove it, our skin feels better than before we applied it, that's icing on the cake. \u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eVegan Matcha Gentle Face Mud Cream Mask \u003c\/strong\u003eHyeja is a mask for those moments. It's from the Korean brand Hyeja, which eschews hundred-step routines to encourage us to use few, yet good, cosmetics. \u003cstrong\u003eCombines clay and matcha\u003c\/strong\u003e, but don't think of a clay mask as you know it: \u003cstrong\u003eIt's not messy; it's creamy and comes off with water without making a mess or having to rub, leaving your skin clean and not at all tight.\u003c\/strong\u003eDelicate skin and\/or skin that needs extra care, thank matcha tea, which not only gives it that delicious green color, but also nourishes and soothes. Go green!\u003c\/p\u003e","brand":"Hyeja","offers":[{"title":"Default Title","offer_id":49353936437596,"sku":"8809990354832","price":40.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/vegan-matcha-gentle-face-mud-cream-mask-4668243.png?v=1755163070"},{"product_id":"vegan-rice-probiotics-gentle-micellar-cleansing-milk","title":"Vegan Rice Probiotics Gentle Micellar Cleansing Milk","description":"\u003cp\u003eYou can deeply cleanse your skin gently and gently. This cleansing milk from South Korea confirms it.\u003cspan\u003e\u003c\/span\u003e \u003cb\u003eVegan Rice Probiotics Gentle Micellar Cleansing Milk\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIt removes everything (dirt, makeup, and excess oil) without compromising your skin's natural barrier. You'll especially like it if you have sensitive or easily irritated skin. It's from the Hyeja brand, which encourages us to use only a few, high-quality products.\u003c\/p\u003e\n\n\u003cp\u003e It contains micellar water, rice extract, which brightens and softens, and probiotics, which strengthen the skin's defenses and help maintain a balanced microbiome. It also includes Korean medicinal herbs with a calming effect and salicylic acid, which are great for acne-prone skin. This cleansing milk with a long name does something very simple: gently cleanse the skin.\u003c\/p\u003e","brand":"Hyeja","offers":[{"title":"Default Title","offer_id":55487204327772,"sku":"8809990354887","price":38.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/vegan-rice-probiotics-gentle-micellar-cleansing-milk-2148839.jpg?v=1759832535"},{"product_id":"vegan-bamboo-peptides-barrier-sunscreen-spf50-pa","title":"Vegan Bamboo Peptides Barrier Sunscreen SPF50 PA++++","description":"\u003cp\u003eThis cosmetic has a very long name, which we'll summarize for you: uncomplicated vegan sun protection. Let's face it, we are incredibly lazy about protecting ourselves from the sun daily. However, if we find a product like this one from the Korean brand Hyeja, we have no excuse.\u003c\/p\u003e\n\u003cdiv class=\"Polaris-Frame__TopBar\" data-polaris-layer=\"true\" data-polaris-top-bar=\"true\" id=\"AppFrameTopBar\"\u003e\n\n\u003cdiv data-layout-shift-ignore=\"true\"\u003e\n\n\u003cdiv class=\"p-partial-theme-dark-experimental Polaris-ThemeProvider--themeContainer themeprovider\"\u003e\n\n\u003cdiv class=\"_TopBar_1x677_3\"\u003e\n\n\u003cdiv class=\"_Container_1x677_29\"\u003e\n\n\u003cdiv class=\"_LeftContent_1x677_127\"\u003e\n\n\u003cdiv class=\"_ActivityOverlay_1kqio_1\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"Polaris-Frame__DarkOverlay\" id=\"AppFrameBevel\"\u003e\u003cmain class=\"Polaris-Frame__Main Polaris-Frame__NoScrollbarGutterLine\" id=\"AppFrameMain\" data-has-global-ribbon=\"true\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"Polaris-Frame__Scrollable Polaris-Scrollable Polaris-Scrollable--vertical Polaris-Scrollable--scrollbarWidthThin\" data-polaris-scrollable=\"true\" id=\"AppFrameScrollable\"\u003e\n\n\u003cdiv class=\"Polaris-Frame__Content _ChildContainer_1rej9_12\"\u003e\n\n\u003cdiv class=\"Polaris-Frame__ScrollbarSafeArea\"\u003e\n\n\u003cdiv data-page=\"product-details\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/main\u003e\u003c\/div\u003e\n\u003cp\u003eThis cream offers the protection you need: SPF50 PA++++, which prevents spots, wrinkles, and premature aging. So far, it's not very original; what's interesting about this protector is that it contains bamboo peptides. This ingredient works to keep your skin strong and smooth. Plus, it soothes irritation. In other words, it's a sunscreen that cares for your skin in addition to protecting it from the sun.\u003c\/p\u003e\n\u003cp\u003eLet's talk about the experience: the texture is creamy and absorbs very well. You'll enjoy applying it. Can any skin type use it? A resounding yes, because it doesn't block pores. As I said, you have no excuse.\u003c\/p\u003e","brand":"Hyeja","offers":[{"title":"Default Title","offer_id":55487262556508,"sku":"8809990354870","price":40.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/vegan-bamboo-peptides-barrier-sunscreen-spf50-pa-3486493.jpg?v=1759832537"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/collections\/hyeja-3964143.png?v=1755162361","url":"https:\/\/laconicum.mom\/en\/collections\/hyeja-en.oembed","provider":"LACONICUM","version":"1.0","type":"link"}