{"title":"bymatter","description":"\u003cp\u003eEverything matters. That's why this brand founded in Covent Garden by Holly Gardner (of South African origin) is called \u003cstrong\u003ebyMATTER\u003c\/strong\u003e.\u003c\/p\u003e  \u003cp\u003eEverything matters when it comes to feeling good. It matters how we take care of our home, how well it takes care of us. It matters how \u003cem\u003epackaging\u003c\/em\u003eScent matters, and how we do what surrounds us every day matters. It's important to have the right technology and the right ingredients: have you ever thought about using probiotics to clean your furniture? It's important to save water and natural resources. \u003c\/p\u003e  \u003cp\u003eIf we care about using the right, inspiring cleansers for our skin, why do we clean our clothes and our homes with less carefully chosen products? \u003cstrong\u003ebyMATTER\u003c\/strong\u003e Take care of what surrounds us with the same intention that we take care of our skin or hair. Everything is wellness. Everything matters. \u003c\/p\u003e","products":[{"product_id":"another-day","title":"Another Day","description":"\u003cp\u003eThink of dry shampoo, how it extends the cleaning time of your hair, how it saves water and time. Now, apply it to your clothes. That's right. \u003cstrong\u003eAnother Day,\u003c\/strong\u003e A mist that eliminates odors and bacteria on your clothes and other fabrics. Think of that curry scent that clings to your favorite shirt when you go out to eat at your favorite Indian restaurant. Unlike other similar products, it doesn't cover up the smell with a scent, but rather eliminates it: its probiotics are inactive until sprayed on the fabric. Once in contact with it, they attack the odor-causing bacteria, thus eliminating the odors. Plus, it smells wonderful—like lavender and clean. \u003c\/p\u003e  \u003cp\u003eIt is a product of \u003cstrong\u003ebyMATTER, \u003c\/strong\u003eAn English brand that seeks to extend the life of clothing and care for it with the same care and responsibility with which we care for our skin. \u003cstrong\u003eAnother Day\u003c\/strong\u003e It's not a stain remover or a perfume: it's a kind of skincare for clothes.\u003c\/p\u003e  \u003cp\u003eYou can use it on cashmere and silk sweaters, linen, lace, and velvet, which require a lot of care, or on jeans, which are not recommended to be washed frequently. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e Refresh your silk shirts or that tee you've been meaning to wear because it's almost perfect by spraying the product on the inside of your underarms. \u003c\/span\u003eYou don't need to wash them. Besides, doing so wastes resources. With\u003cstrong\u003e Another Day\u003c\/strong\u003e Your clothes will last longer, and you'll do it responsibly. We feel good about taking good care of our clothes and extending their life. We feel it's a gesture that matters. \u003c\/p\u003e","brand":"byMATTER","offers":[{"title":"Default Title","offer_id":54367413502300,"sku":"5070000379821","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/another-day-3767277.png?v=1759501140"},{"product_id":"another-step","title":"Another Step","description":"\u003cp\u003e\u003cstrong\u003eAnother Step \u003c\/strong\u003eis here to make your life more pleasant. And that means things as mundane as keeping your shoes and the place where you store them clean and smelling good. It's a deodorant that completely and immediately eliminates bad odors. It's like dry shampoo, but for shoes. Unlike others, it doesn't cover up the smell with a scent, but rather eliminates it: its probiotics attack the bacteria that cause bad odors, thus eliminating them. Plus, they add a pleasant fragrance that will make you feel like you're wearing brand new shoes. And you'll keep it for 72 hours. \u003c\/p\u003e  \u003cp\u003eYou can use it on espadrilles, your arsenal of sneakers, your most-worn boots, and any footwear. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAnother Step\u003c\/strong\u003e It is a product of \u003cstrong\u003ebyMatter, \u003c\/strong\u003eAn English brand that seeks to extend the life of clothing and shoes with the care and responsibility with which we care for our skin.\u003c\/p\u003e","brand":"byMATTER","offers":[{"title":"Default Title","offer_id":54367442501980,"sku":"5070000379845","price":39.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/another-step-2312339.png?v=1755162565"},{"product_id":"travel-duo","title":"Travel Duo","description":"\u003cp\u003eWe've just made your travels easier and more enjoyable. Thank this duo of products from the English brand. \u003cstrong\u003ebyMatter. \u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eWhat do they do for you? Eliminate unpleasant odors and freshen clothes and shoes, extend their life, save water and washes, and care for them with the same care you give your skin. \u003cmeta charset=\"utf-8\"\u003eUnlike others, they don't clog: their probiotics attack the bacteria that cause bad odor. \u003c\/p\u003e  \u003cp\u003eThey're like two dry shampoos, but one for clothing and one for shoes. Plus, they're available in travel sizes, because we know you can't always or don't want to wash your clothes when you're away from home. You'll feel more confident in meetings, on planes, trains, and just walking around. \u003c\/p\u003e  \u003cp\u003eThis \u003cstrong\u003eTravel Duo\u003c\/strong\u003e contains: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003ca href=\"https:\/\/laconicum.mom\/es-fr\/products\/another-day\"\u003eAnother Day\u003c\/a\u003e (10 ml). Mist that eliminates bad odors and allows you to space out or eliminate laundry washes. \u003c\/li\u003e  \u003cli\u003e  \u003ca href=\"https:\/\/laconicum.mom\/es-fr\/products\/another-step\"\u003eAnother Step\u003c\/a\u003e (10 ml). Shoe spray deodorant.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe needed them since we tried them. \u003c\/p\u003e","brand":"byMATTER","offers":[{"title":"Default Title","offer_id":54367448203612,"sku":"5070000379869","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/travel-duo-4773855.png?v=1755162565"},{"product_id":"closet-guardian","title":"Closet Guardian","description":"\u003cp\u003eYou love your clothes. You choose them with care and want them to last for years. You need to care for them like you care for your skin, with the right products. This sachet hides a kind of protective cosmetic for your shirts, dresses, and pants: \u003cstrong\u003eit's a 21st-century moth repellent.\u003c\/strong\u003e It also freshens and scents closets and drawers.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow does it work?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eIt has a technology\u003cmeta charset=\"utf-8\"\u003e A lavender-based Bio-Active disrupts moths' ability to locate and feed on clothing fibers. This discovery\u003c\/span\u003e \u003cspan\u003ereleases a scent that smells like poison to insects, but very pleasant to humans. It's a way to ward off these microenemies and neutralize unpleasant odors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eHang it in your closet or dressing room, or store it in a drawer with your delicates. They deserve a long life. That's sustainability.\u003c\/span\u003e\u003c\/p\u003e","brand":"byMATTER","offers":[{"title":"Default Title","offer_id":55605204779356,"sku":"5070000379876","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/closet-guardian-2410086.png?v=1760531874"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/collections\/bymatter-8495778.png?v=1755162297","url":"https:\/\/laconicum.mom\/en\/collections\/bymatter-en.oembed","provider":"LACONICUM","version":"1.0","type":"link"}